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Embracing Change: Reframe Resistance as Response to Capture Opportunity

Writer: Kelly Brogdon GeyerKelly Brogdon Geyer

We've heard it before...change is inevitable. Whether it's implementing new technologies, restructuring processes, or adapting to market shifts, organizations constantly find themselves navigating through waves of change. Yet, despite its inevitability, change is often met with certain responses from employees.


Traditionally, change management strategies have focused on addressing this resistance head-on. However, what if we reframed our approach and viewed resistance not as a barrier to overcome but as a response to be understood?


Resistance implies opposition, a pushback against something perceived as negative or unwelcome. But what if the resistance stemmed not from an inherent aversion to change but from unanswered questions, unaddressed concerns, or a lack of understanding? In many cases, people aren't resistant to change; they're simply uncertain about its implications or how it will affect them personally.


Turn Responses into Opportunities

Herein lies the importance of shifting our perspective and terminology from "resistance management" to "response strategy." By acknowledging that people are responding to change rather than resisting it, we open the door to a more empathetic and effective approach to change management.


Instead of viewing resistance as a problem to be solved, we should see it as an opportunity for dialogue and engagement. When employees express concerns or uncertainties about a proposed change, it's an invitation to listen, understand, and address their needs. By actively soliciting and valuing their feedback, we foster a culture of trust and collaboration, where employees feel empowered to contribute to the change process.



The Power of Positive Responses

Moreover, it's essential not to overlook the positive responses to change. While much attention is often given to addressing resistance, we must also celebrate and leverage the enthusiasm and support of those who embrace change wholeheartedly. These individuals can serve as champions and advocates, helping to drive momentum and inspire others to embrace the change.


One way to harness the power of positive responses is to incorporate these individuals into your change network. By involving them in communication, training, and implementation efforts, we amplify their voices and influence, creating a ripple effect that encourages broader acceptance and adoption of the change.


From Overcoming Obstacles to Embracing Responses

In essence, by reframing resistance as response, we reframe our approach to change management as a whole. We shift from a mindset of overcoming obstacles to one of fostering understanding, collaboration, and empowerment. By embracing responses—both positive and negative—as valuable insights, we can cultivate a culture where change is not merely tolerated but embraced as an opportunity for growth and innovation.


In conclusion, change is inevitable, but how we respond to it is not predetermined. By adopting a response-focused approach to change management, we can transform resistance into understanding, uncertainty into clarity, and fear into enthusiasm. Let us embrace change not as a challenge to be overcome but as a journey to be shared, together.

 
 
 

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